FR.
Lacoste est une enseigne historique française dont l'image de marque correspond peu à l'univers des jeunes d'aujourd'hui.
Comment provoquer un regain d'intérêt pour la marque au crocodile auprès des millenials ?
Comment faire cohabiter tradition et tendance ?
D'après nous, la réponse se trouve quelque part entre les années 80-90.
EN.
Lacoste is a historic French brand whose brand image corresponds little to the world of nowadays young people.
How to stimulate renewed interest in the crocodile brand among millennials?
How to combine tradition and trend?
In our view, the answer lies somewhere between the 80s and 90s.
How to stimulate renewed interest in the crocodile brand among millennials?
How to combine tradition and trend?
In our view, the answer lies somewhere between the 80s and 90s.
English version:
Today, millennials are the center of attention for brands.
Generation Z is reappropriating the fashion codes of the 80s and 90s.
Therefore Lacoste launches "René's thrift shop" (René is René Lacoste, the founder of the brand)
Lacoste creates an event and raises awareness around the limited re-edition of its flagship models from the 80s and 90s...
With a remake of Pong the video game, on Snapchat.
The best players who defied René at the highest level of the game will receive an invitation to the event "René's thrift shop" via their email.
Direction artistique : Jouneyd Sidi Yekhlef / https://jouneyd.fr/
Conception rédaction : Mathilde Carvalho
